Look Beyond Your Current Project and Aim for Success
As your organization is planning for your next big engraved brick paver fundraising event, why not take a moment to step away from the project and have a look at the long term goals of your organization. Everyday organizations come up with great new fundraising techniques and campaigns, but often forget to make sure that they are looking towards the long term path of success for the organization. Today we will be looking at some of the foundational steps to ensuring the long term success of your fundraising campaign, as recommended by PTO Today.
Cultivating New Leaders
One of the keys to creating sustainability for your organization is laying the groundwork for sustained leadership. A great tool for this is to document all aspects of your organization, from having a job description of every position to creating a binder for each position to log the activities and successes of each position within the organization.
Another key element here is to include all those who are willing to help in the process of your events. Even if someone strictly wants to volunteer for the year, that does not mean that you can not shape them into the next president of your organization. Every player matters on your fundraising team, and it should be your mission to not only utilize them but to thank them for their efforts.
Your organization must set goals if it is going to have something to aim for, and there is no better way than to solicit ideas, discuss them in a public forum, and then formally write them down. Set goals that you would like to achieve in the current fiscal year, as well as goals you would like to achieve in the next five years.
Evaluating and Improving
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The final step to creating future success for your organization is to continuously evaluate your campaigns and programs to better understand where your funds come from. A great way to file and record all events and campaigns is to create an event debrief for all events so that not only you will have a better understanding (and memory) of successful events, but your predecessors will have a completed history of the success of your organization so that your own success can be continued on for the life of the organization.
You must plan ahead to succeed today
PTO Today, January 2010, Evelyn Beck
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